Nothing is permanent in content marketing. It is an ever-changing field where every year brings something new to the table. In fact, Statista found that content marketing revenue has gone beyond $42 billion per year and is still rising.
Therefore, many companies are prioritizing content marketing — if you don’t, you risk being left behind. Although there is still time before we step into 2022, here is a list of some content marketing trends to help you stay ahead of your game for the upcoming year.
1. Voice Search
The growing popularity of Alexa, Google Assistant, and Siri amongst Gen Z is quite evident. According to stats, voice search is skyrocketing as more and more consumers use it in their everyday lives.
This means that brands will have to optimize their content for SERPs as well as voice requests. They need to understand what questions consumers will ask, their intent and start creating content accordingly.
This implies using a casual, conversation-like language in marketing content for it to show up in the results for such requests.
2. Podcasts
In a survey by studioid, 60% of respondents indicated that they expect to see a lot more podcasts next year. So we can say that Podcasts will continue this steady rise in popularity throughout 2022. They should form an integral part of your content marketing strategy.
Podcasts are popular because they have a personal touch, which is not possible with text content. So use podcasts to draw attention to the positive aspects of your services or products among consumers and leverage them on social media platforms to complement your blog content. You can use your tone of voice to convey emotions that are relatable to your audience.
3. SEO
Search engine optimization has been one of the most powerful tools for years to make your brand noticed on the web. We believe high-quality SEO will matter no less in 2022. In fact, its importance will only grow.
SEO is also a very dynamic and ever-changing field. Though it will remain crucial, it doesn’t mean that everything in this field will remain unchanged.
Remember, content marketing and search engine optimization are not separate entities. Both require each other. So no matter how SEO practices change, search engine optimization will always be there.
4. Artificial Intelligence
You shouldn’t be surprised to see AI among the key trends for 2022 in literally any niche, including content marketing. It has been useful for improving productivity, automation, and efficiency.
Next year, we will see AI integrated with human effort even more for better strategies and remarkable outcomes. We can expect the rise in using AI to create optimized blog posts, data analysis, integration of AI-powered chatbots, grammar and plagiarism checks, etc.
5. Account-Based Marketing (ABM)
Account-Based Marketing or ABM is one of the latest content marketing trends that has taken off. It is becoming the preferred B2B marketing strategy and will continue to do so in 2022 as well.
Account-Based Marketing is not about putting out generic blog posts to try and catch leads. It’s the exact opposite.
Sales and marketing teams work together in ABM to target best-fit accounts and turn them into clients via relationship-building and quality outreach.
Final Thoughts
2022 will be upon us soon before we know it. The above trends will help you develop a well-planned content marketing strategy and help your organization succeed in the face of the ongoing pandemic.
But why waste time developing a personalized content marketing strategy when Conceptcape is here to help you out? Reach out now!
New to Content Marketing?
We have tried to answer all frequently asked questions regarding content marketing below to help you out.
1. What is content marketing?
Content marketing is a marketing strategy to attract and engage an audience by creating and sharing relevant videos, articles, podcasts.
2. What is the purpose of content marketing?
The purpose of content marketing is to urge people to take the desired action. It establishes expertise and promotes brand awareness.
3. Who uses content marketing?
Leading brands, prominent organizations such as Cisco Systems, Microsoft as well as small businesses use content marketing. Nowadays, anyone who wishes to build a personal brand also does content marketing.
4. What skills do you need to be a content marketer?
Research and data analysis, Strategic Planning, Copywriting, Storytelling, Project Management, Collaboration skills, and SEO are some of the skills you need to develop to be a successful content marketer.
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